Online Academy of floriculture, berry production, and propagation material technologies.
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VanKlaverenPlant BV
Van Klaveren Plant is a Dutch family business where the third generation has fully devoted themselves to their craft.
Their story is a powerful example of a clear and focused business strategy. Back in the 1990s, they made a bold decision — to move away from a wide assortment and focus exclusively on hydrangeas. That focus allowed them to reach the depth of expertise they have today.
So what makes them so strong — and why is their experience so valuable for you?
- Full control over the productVan Klaveren Plant is one of the rare companies that not only grows plants but also develops its own varieties. They create and select new cultivars themselves, which means they understand the genetics and needs of the plant at the deepest level. This fundamental expertise became the foundation of our course.
- Experts with real hands-on experienceThey are true practitioners. Van Klaveren doesn’t just breed new varieties — they have built a successful, profitable business around hydrangea cut flowers. They know every detail: which cultivation methods work best, how to avoid costly mistakes, and how to produce consistently high-quality blooms. Their knowledge comes from decades of daily practice.
- Quality that speaks for itselfThe result of this approach is one of the best young plant materials in Europe. Whether you need rooted cuttings or strong young plants ready for production, their plants are a benchmark of health and performance.
- Smart, sustainable technologiesTheir innovations are not about following trends but about practical efficiency. The nursery is designed to minimize dependence on gas prices and water scarcity by using geothermal heating and a closed rainwater collection system. It’s a great example of how to build a truly sustainable and economically resilient agribusiness.
This unique combination of deep product knowledge, hands-on experience, strategic vision, and impeccable quality is why Van Klaveren Plant became our key partner.
We wanted you to learn directly from the best — from people who prove their expertise every single day.
We wanted you to learn directly from the best — from people who prove their expertise every single day.
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